About Latin America

The ebay Latin America discoveries is part of the European Union-funded project – Linking Central American Women-Owned Businesses with the Global Gifts and Home Decoration Market – which is implemented in collaboration with the Secretariat for Central American Economic Integration (SIECA) and local partner institutions. Alongside work to improve product design and the export capability of the women-led businesses, the project opened new business opportunities through e-commerce channels.

Harnessing powerful motivation, leadership, and teamwork activities, local institutions with the support of ITC were able to create collaborative groups of entrepreneurs while also leveraging strategic partnerships to help educate women on export management, market research, digital content, and digital marketing techniques transforming the way MSMEs do business. These small sellers are becoming micro multinationals, which do not only think across borders, but also have the tools to conduct business across borders.