Africa

The International Trade Centre is supporting micro, small and medium-sized enterprises (MSMEs) in Africa to enhance competitiveness and capture more value and opportunities from trade

About Africa

ITC places a premium on ensuring trade supports the economic empowerment of women. The SheTrades initiative supports women entrepreneurs, women business associations, and strives to integrate policies that benefit women-led suppliers. It addresses specific barriers for women to access markets, finance, digital technologies and business development services, supports the upgrading of women-led businesses and women producers in value chains, and improves ecosystems for women’s entrepreneurship. ITC and eBay helped connect 50 women-owned businesses take advantage of the opportunities offered by digital platforms to connect to markets by opening stores on the eBay.

ITC projects in Africa

Sales to 11 countries worldwide

$32,000 of sales

100 SMEs trained

Wacu Kihara is the founder of the sustainable and contemporary fashion label Khangadelic in Kenya. Her business was born from the passion for fashion and love for the environment. All her designs symbolize the colour and vibrancy of Kenyan coastal culture and lifestyle, using reusable Khanga cloth bags from fabric offcuts.

Beating the crisis through online trade as a slow-fashion entrepreneur

Many small brands already have sustainable practices embedded in their value chain and ensure their production processes are low waste and environmentally conscious. We spoke with three Kenyan brands about how they practice sustainability.  

Three Kenyans and their sustainable business models

Africa projects to support small businesses trade internationally

Finest Handicraft, Fashion and Speciality Tea

THE BEST OF AFRICA ON EBAY

Khangadelic Bracelets - EXTRA 25% OFF 3+ ITEMS

Best Sellers

Maasai Sandals

Kenyan Tea

Kitchen

Bracelets

Tribal Statues

Maasai Earrings

Test

Top Products

The Best of Africa on eBay

Sustainable Fashion Label. We symbolize the colour and vibrancy of Kenyan Coastal Culture and Lifestyle

Khangadelic Fashion

Kenya is a beautiful country with a wealth of History and Trades which Maasai Market brings to life

The Maasai Market

We specialize ethnic African art, masks, jewellery work, artefacts, and weapons

East Africa Art Gallery

Eldo Tea Enterprises is a community of small holder tea farmers based out of Nandi County, Kenya bringing you Africa's finest teas

Eldo Tea

Kilele Authentics focuses on handicrafts and is a reflection of the exotic and intriguing cultural heritage of Kenya’s diverse culture

Kilele Authentics

 Magnificent Interiors Limited is a Nairobi (Kenya) based brand that provides African themed interior decor products, art, crafts and gifts

Best Sellers

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